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What You Learn
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Understanding Google Paid Ads Network
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What Is Google Merchant Centre
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What Is Google Duble Click.
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Understanding Adwords
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Adwords Account Setup
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Adwords General Setting
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Adwords Advanced Settings
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- Understanding Google Inorganic (Paid Results)
- Understanding MCC (My Client Center)
- Introduction Of Google Adwords & PPC Advertising
- Setting Google Adwords Account
- Understanding Structure Of Google Adwords (Campaign | Ad Groups | Keywords)
- Understanding Adwords Algorithm For Different Advertising Network
- Introduction Of Search & Display Network For Advertising (Live Campaign Building)
- Understanding Available Advertising Campaigns (Video|Mobile|ECommerce Etc)
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- How Google Decides Ad Rank (Detailed Study Of Important Ad Rank Factors ).
- What Is Quality Score & Its Importance In Ad Rank.
- Understanding Live Campaign Terms Like Bid, Budget, Scheduling, Delivery Methods, Targeting Etc.
- Understanding Marketing Objectives .
- How A Wrong Marketing Objective Can Be An Example Of Worst Campaigning (Examples).
- Techniques Of Picking Right Ad Campaign For Decided Marketing Objectives.
- Role Of Landing Pages In Campaigning.
- Performance Tracking Of Landing Pages.
- Learning A/B Testing For Getting High ROI.
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- Understanding Search Network In Depth.
- Different Types Of Search Engine Campaigns.
- Dynamic Search Ads, Product Listing Ads.
- Understanding Google Merchant Center (Understanding Algorithm Practically).
- Learning Different Type Of Targeting Methods.
- Understanding Different Bidding Strategies In Adwords, (Manual / Auto) & Advanced Campaign Level Bidding Strategies.
- Understanding Different Types Of Keywords.
- Learning Different Ad Extensions (Practical Implementation).
- Using Keyword Planner In Depth.
- How To Create AdCopy and Its Use.
- What Is Display URL & Destination URL (Conceptual Differences).
- Creating & Picking Suitable Adgroups To Ad Campaigns.
- Understanding CTR (Techniques To Increase CTR).
- Importance Of Negative Keywords In Campaigning .
- Techniques To Increase Quality Score.
- Understanding CPC (Techniques To Decrease CPC).
- Competitor's Research & Performance Evaluation.
- Performance & Conversion Tracking.
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- Understanding Display Campaign Types.
- Live Display Campaign Creation.
- Learning Campaign Setting & Advance Level .
- Campaign Level Advance Setting.
- Understanding Ad Placements & Its Strategies.
- Using Display Planner Tool.
- Learning Text Ads and Banner Ads .
- Learning Remarking Techniques.
- Setting Remarking Campaigns .
- Understanding Custom Audience For A Campaign.
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- Certification Exam Guideliness
- Exam Preperations
- Advanced & Updated Certification Tutorials
- Conceptual Description of Adwords Exam.
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- Live Practical Implementation.
- Case Study Based Secret Scucess Analysis.
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- Understanding Marketing Objectives.
- Understanding Target Audience.
- Learning Selection Techniques For Right
- Advertising Platforms.
- Deciding Best Suited Network & Channel According To Marketing Objetives.
Overview
- Lectures 8
- Duration 1
- Language English & Hindi
- Batch Size 7-10
- Certification Global Training Certification
- Live Tools 20+ Live Tools
- Training Mode ClassRoom + Online
Course Description
Paid advertising training designed for students, professionals, startup owners & business owners, who want to start their career in google paid advertising industry. This course includes advanced course content, advertising networks, ad settings, ad creation, performance tracking & adword agency management.
Learning Outcomes
- 10+ advanced modules & 45 hours specialized lectures
- 100% job oriented track
- Digital startup success
- Free online tutorials
- Live corporate case studies
- Live tools & implementation
- Course content designed by experts
- Live campaign & ad creation
- High roi techniques
- Free placement training
- Placement profiling method
- Global certification by digified
Our batches
FAQ
No You Don't Need To Know Any Programming Language or Coding Knowledge Before You Join Digital Marketing Training Program.
No Issue If Your English Communication Is Not Good But Make Sure That Your Are Little Comfortable In Reading & Writing English.
Yes! We Do Have ClassRoom Training & Online Training program Both. Ask Our Experts More @ ............................
Yes You Can Join Digital Marketing Internship Program Kindly Email Your Profile To hrd@digified.in
Yes We Do Offer WeekEnd Sessions for Students, Working Professionals & Startup Owners.
- DigiFied Training Completion Certificate.
- Live Project Certification.
- Google Certifications.
- Placement Recommendation Letter.
Yes ! If You Have A Laptop Will Be Better For Daily Practical Activities & Assignments. No Worries If You Can't Manage We Will Arrange For The Same.
We Provide Compulsory Pre Placement Training To All Students.
- Resume Building
- Introduction Script Preperation.
- Live Interview Sessions & Practice Set.
- Online Job Search Tools
We Provide Dedicated Sessions For Getting Freelancing Projects.
Yes We Provide Complete Startup Solution & Mentorship.
We Announce Fresh Batch Schedules Every Week. Know Latest Batch Starting, Call Us
Course Fee Is Based On Modules & Track You Choose For Training. KNow Fee Details Call Us ..........................
We Provide 100% Live Project Exposure Based On Modules.
We Prefer Small Batch Size So That Every Individual Can Get Attention. Regular Batch Size Is 7-10 Students.
We Do Have Spcialized Packages & Fee Structure For Groups | Colleges & Corporates. Please Talk To Our Team For More Details.
You Have To Register With 1,000 INR (Non-Refundable) For Coming Batches.Call Our Counsellor For Admission
Yes We Do Provide Our Local References For Nearby Hostel Facilities.